Job Description

Social Media Manager

About the Role:

We are seeking a dynamic and experienced Social Media Manager to join a growing wine and hospitality brand in Petaluma, California. This is an exciting opportunity for a creative marketing professional who can develop compelling social media strategies, create engaging visual content, support e-commerce initiatives, and contribute to website growth.

The successful candidate will play a key role in building brand awareness, increasing audience engagement, driving online sales, and visually telling the brand story across digital channels. This position is ideal for someone who thrives in a fast-paced, collaborative environment and enjoys taking ownership of creative projects from strategy through execution.

Key Responsibilities:

• Develop and execute comprehensive social media strategies across platforms including Instagram, Facebook, LinkedIn, and X/Twitter.
• Build and maintain a content calendar aligned with brand messaging, campaigns, promotions, and business objectives.
• Create, curate, and manage engaging social media content, including photography, graphics, short-form video, and written content.
• Capture and edit high-quality photos and videos that showcase products, experiences, events, and the brand story.
• Develop and manage targeted paid social media advertising campaigns.
• Monitor social channels, respond to comments and messages, and foster an engaged online community.
• Track social media performance and analyze key metrics to identify opportunities for growth and improvement.
• Develop and manage the e-commerce marketing calendar.
• Write and edit email, SMS, promotional, and other digital marketing content.
• Coordinate with internal teams to execute marketing campaigns designed to increase online sales and customer engagement.
• Support online customer service interactions and help deliver an exceptional digital customer experience.
• Monitor and report on the effectiveness of e-commerce campaigns.
• Assist with website content and basic website maintenance for both the content site and e-commerce platform.
• Monitor website functionality, performance, and user experience.
• Implement SEO best practices and support Google Ads campaigns focused on traffic generation and sales.
• Analyze website traffic and user behavior to identify opportunities for optimization.
• Collaborate with internal teams to ensure consistent brand messaging across social media, e-commerce, email, SMS, and website channels.

Required Qualifications:

• Bachelor's degree in Marketing, Communications, Digital Marketing, or a related field is preferred.
• 4+ years of experience in social media marketing or digital marketing.
• Experience developing and executing social media strategies for consumer-facing brands.
• Strong understanding of social media platforms, community management, content creation, paid advertising, and digital marketing best practices.
• Experience with social media analytics and reporting tools, including Google Analytics and Meta.
• Strong writing, editing, storytelling, and verbal communication skills.
• Experience creating and editing high-quality photography and video content.
• Familiarity with website design, content management systems, and platforms such as WordPress and WineDirect.
• Experience with e-commerce marketing and online customer engagement; WineDirect experience is a plus.
• Knowledge of SEO and SEM and experience supporting Google Ads campaigns.
• Experience with email marketing platforms such as Mailchimp or Constant Contact.
• Experience with SMS marketing platforms such as RedChirp is a plus.
• Digital graphic design experience using tools such as Canva and Adobe Creative Suite.
• Video production and editing skills are preferred.
• Proficiency with Google Workspace, including Google Drive, Docs, and other productivity tools.
• Consumer-focused mindset with strong attention to brand consistency and visual storytelling.
• Self-motivated and able to work independently while collaborating effectively within a small team.
• Strong organizational skills with the ability to manage multiple campaigns, deadlines, and priorities.
• Passion for wine and knowledge of the wine and beverage industry is a plus.

Why Join Us:

• Play a key role in shaping the digital presence of a distinctive wine and lifestyle brand.
• Take ownership of social media, e-commerce communications, and website initiatives.
• Work with a small team where your ideas and creative contributions can make a meaningful impact.
• Help tell a compelling brand story through photography, video, social media, and digital marketing.
• Gain hands-on exposure across social media, e-commerce, website management, SEO, paid advertising, email, and SMS marketing.
• Contribute to the launch and growth of an exciting new winery and entertainment destination in Petaluma.
• Work in a fast-paced, collaborative environment that values creativity, initiative, and teamwork.
• Enjoy opportunities for professional growth and development within a growing organization.
• Be part of a team focused on creating memorable customer experiences and building a distinctive presence in the wine industry.

Compensation & Benefits:

• Competitive compensation commensurate with experience and qualifications.
• Performance-based bonus opportunities.
• Opportunity to make a significant impact within a growing organization.
• Supportive and collaborative team environment.
• Professional growth and development opportunities.
• Hands-on experience across social media, e-commerce, digital advertising, website management, and content creation.
• Opportunity to contribute to the development and launch of a new state-of-the-art winery and entertainment facility.
• Fast-paced, creative work environment with opportunities to take ownership of meaningful projects.

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